The marketers of vertical-mast, rough-terrain forklifts have continued even in spite of overall diminished sales. Like for example, there are at least 19 various brand names within North America, with more than 100 various models available. In regards to manufacturers, there is practically the same number of telehandler manufacturers, even though their products are being marketed under 24 different brands. Understandably, some of the brands market both telehandlers and lift trucks. Some of the key players within the industry consist of names such as Lift King, Tovel, Case, JCB, Omega Lift, Ingersoll Rand, Sellick and Manitou.
The marketers of lift trucks have increased their maneuverability advantages by borrowing some of the features that have increased the telehandler's popularity. For instance, Omega Lift, AUSA, Manitou and Tovel utilize hydraulic chassis-leveling systems that allow the operator to square up the truck's frame when it is sitting on uneven terrain in order for lifts to be made more safely. This particular feature is provided as an alternative by Swinger, Load Lifter, and Lift King lift trucks.
The 4-wheel steer is another telehandler-like technology. Omega Lift, Lift King, Load Lifter and Tovel are makers which provide rigid framed equipment that operate on 4 equal sized tires. These crab-steering and four-wheel coordinated steering modes provide the incredible maneuverability which rivals the 4-wheeled steering standard lift truck units. There are extra flexibility options with the sideways shuttle crab-steer mode as well.
The carriage sideshift is able to greatly enhance placement dexterity. The mast sideshift is a common feature now. This is provided on the majority of lift trucks available. It allows the operator to move the mast hydraulically several inches to either side of center. One more option is the carriage sideshift. This functions by moving the carriage to both sides of the center of the mast.